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🛡️ Child safety · From birth to 3 years

📵 Screens, smartphones and the copycat trap

Babies learn through responsive interaction, movement and play. Prioritise these over passive screen viewing, and model balanced phone habits. National recommendations use different age bands; there is no universal legal ban before age three.

Protecting interaction and sleep

  • Background television can distract from conversation and play.
  • Responsive conversation is important for language development; passive videos are not a substitute.
  • Put your phone aside during feeding, bathing and play when safe to do so.
  • Children notice adult screen habits; model the balance you want to encourage.

Actionable habits to build

  1. 1. Create screen-free zones

    The dinner table and baby's bedroom: strictly zero phones allowed. Pick a sacred daily window too, like the golden stretch between getting home from work and bedtime.

  2. 2. Kill background telly

    Even if they're not actively watching, it constantly pulls their focus away and dramatically reduces how much you talk to each other.

  3. 3. Don't treat it like a digital dummy

    Whipping out a screen to smother a meltdown or keep them quiet at a restaurant robs them of learning how to handle boredom and frustration.

  4. 4. Real talk

    Set aside regular phone-free time for shared play and attention; no precise time ratio guarantees developmental benefits.

  5. 5. Local guidance

    Prioritise face-to-face interaction and screen-free feeding and sleep routines. Video calls with an engaged adult differ from passive viewing. Check your national child-health guidance for age-specific limits; this guide is not a statement that your country legally bans infant screens.

Classic mistakes

  • ❌ Assuming 'educational' videos get a pass Do not assume educational branding makes passive viewing a substitute for interaction. Follow local age-specific recommendations; supported video calls are different from passive viewing.
  • ❌ Preaching without walking the walk Banning your toddler from screens while doomscrolling right in front of their nose: they'll mimic what you do, mate, not what you say.

A local detail, or your own experience with this guide? Write to the team

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When in doubt, contact your doctor or midwife. For a life-threatening emergency, call 111.